Challenge
Create a law-office identity that feels credible, elegant, and memorable without relying on generic legal symbols or cold corporate styling.
Branding and CGP Identity / 2026
AZ Odvetniki
AZ Odvetniki is built as a brand identity case study rather than a web case. The brand book, logo rules, material cues and real mockups show how the mark behaves across premium touchpoints with a discreet legal-services tone.
Client
AZ Odvetniki
Role
Brand identity, CGP system and application design
Year
2026
Deliverables
Brand book, logo rules, stationery and premium applications
Services
Logo directionCGP identityBrand bookBrand applications
Approach
The identity is shown through controlled rules and applications: logo construction, clear-space logic, typography, tactile paper goods, wine-label detail, apparel, and premium presentation mockups.
Outcome
A cohesive CGP direction that gives AZ Odvetniki a refined visual presence across formal and relationship-led brand touchpoints.
Logo evolution
From sketch to refined mark.
A draggable before and after view shows how the AZ monogram moves from hand-drawn construction, proportion studies and negative-space notes into a clean final identity mark.
final vector mark
CGP manual
A brand system defined through space, serif tension and disciplined contrast.
The final brand book brings the identity out of the mockup world and into rules: palette, type hierarchy, mark construction, clear space and controlled application.
Color logic
#8a8532
Primary olive
#2a3010
Deep legal green
#E8E7D9
Ivory paper
#000000
Black
Gradient
AZ
Ivory paper contrast
Primary print
New York Large
A formal serif voice for printed brand moments, large headlines and legal authority.
Secondary web
PT Serif
A practical serif substitute for web, documents and everyday brand communication.
Visual building blocks
Typography
Content
Color
Design
Logo
Photography
Layout
Graphics
Icons
Clear space
The logo is protected by measurable breathing room.
2x
spacing rule
x
spacing rule
x / 2
spacing rule
Primary logo
Secondary logo
Symbol system
Color variations
Logo
The mark is presented with weight, space, and authority.
The logo mockup acts as the identity's cinematic opening frame, establishing a restrained but premium first impression.
CGP Materials
Brand applications keep the identity tactile and professional.
Paper and bag mockups show how the system can extend into client-facing materials while staying minimal and confident.
Relationship Detail
The wine-label application adds a refined human touch.
Premium relationship materials give the identity a more personal register without weakening the serious legal-service tone.
Outcome
Calm authority, built into a usable brand system.
The AZ Odvetniki identity translates a restrained visual direction into a practical CGP system, connecting logo rules, printed materials and presentation assets into a clear, credible legal brand presence.